We’re building a
movement.
The Grasshopper Group isn’t just a collective of trades companies—we’re a bold, unapologetic mission to prove that the trades can transform lives.
Founded by Amanda August, Grasshopper was born out of the trenches — out of adversity, resilience, and a relentless belief that people deserve more than just “a job.” They deserve a future. A team. A chance to rise.
What started as a single-location HVAC company on the verge of closure has become one of the fastest-growing home service brands in the country. Not because of luck. But because of people. Because of culture. Because of a vision that refuses to settle.
We believe in leading from the front.
We believe in building world-class systems without losing our soul.
We believe in operational excellence, human-to-human connection, and redefining what’s possible in the trades.
Our brands don’t just offer heating, cooling, plumbing, or electric.
We build teams that lead with heart and show up with purpose.
We pioneer bold ideas and execute them with discipline.
We champion people — on the job, in their homes, and in their lives.
This is the new standard.
This is culture-first, people-powered, purpose-built growth.
This is what it looks like when a movement takes shape — and goes national.
Founder’s Note
Amanda August
Founder, Grasshopper Group &
Grasshopper Heating & Cooling
I didn’t start Grasshopper to build a business. I started it because people deserved better.
Better culture. Better leadership. Better chances at a life they never thought was possible.
We didn’t follow the rules. We built new ones. From near-closure to national growth—every step has been about leading with heart and holding the line with standards. The trades gave me purpose.
Now I’m building a movement to give that back to others. We’re just getting started.
Forward is a way of life.
Meet the Team
Anthony
Luckett
Sweet Life Heating & Cooling
Rachel
Helft
Argent Heating, Cooling, & Plumbing
Chad & Veda Terrinoni
Hummingbird Heating, Cooling, Plumbing, & Electrical
Brian
Maffioli
Full Swing Plumbing, Heating, & Air
Bradley
Talley
Eagle Pro Heating, Cooling, Insulation
Chris & Daniella
Neal
Touchdown Heating & Cooling
Brandon Midkiff
Big Fish Cooling & Heating
United by A Common Mission
Syncing entrepreneurial spirits with something much bigger. By joining our group, you remove the risks & isolation of operating a single shop and share in the collective strength of a robust network.
This partnership with like-minded trades business owners means we win or lose together, leveraging shared resources, collective knowledge, and unified goals.
Our cohesive approach ensures that every location thrives, offering consistent, exceptional experiences to both team members and customers, driving profitability and efficiency from day one.
Culture
Our rich culture is the heartbeat of every location.
The halls are adorned with vision boards, and our centralized admin team, including HR advocates, therapists, and leadership development coaches armed with the forward playbook, ensures that our values are lived daily.
Every role is fully supported, and every goal is celebrated with confetti.
Consistency
Uniformity is our strength. From the team member experience to customer interactions, every Grasshopper location feels the same.
We operate with a unified pricebook, products, services, vendors, and resources.
Companies joining the Grasshopper Group become part of something bigger, trading equity for equity and sharing in the collective vision of success.
Innovation
Technology is our backbone, driving efficiency and innovation.
We leverage AI to unify people across geographies, distribute methods and updates, and enhance local operations.
Our tech-forward approach ensures seamless integration and continuous improvement, keeping us ahead of the curve.
Efficiency
Instant profitability enhancements are a hallmark of joining Grasshopper Group.
Our bulk buying power spans distributors, manufacturers, fleet, software licenses, marketing, and more.
From day one, companies benefit from reduced costs and increased efficiency, driving immediate and sustained profitability.
FAQS
Grasshopper Group is a cooperative that focuses on a people-first approach in the trades, mentoring companies to replicate the success of Grasshopper Heating, Cooling & Plumbing.
Companies benefit from a rich culture, cohesive operations, advanced technology, and instant profitability enhancements through bulk buying power.
Our centralized admin team, including a leadership team, HR advocates, therapists, and professional development coaches, ensures that all team members are fully supported, with resources like the forward playbook to guide daily operations.
We use advanced technology and AI to drive efficiency, unify operations across geographies, and distribute updates and methods seamlessly, ensuring continuous improvement and innovation.
Our partnership model involves collaborating with like-minded business owners, sharing resources, and working together towards common goals, ensuring collective success and minimized risks.